Beauty for everybody
Professional beauty brands, education and distribution.
Founded in 1998, Armada Group connects salons and beauty partners with premium professional brands, strong support and trusted market presence.
Lebanon
Jordan
About Us
Built for professional beauty partners.
Founded in 1998, Armada Group is committed to achieving its vision by offering the best beauty brands.
For more than 25 years, Armada has delivered professional beauty services, education, innovation and partner support.
Today, Armada operates in Lebanon and Jordan as an exclusive distributor for leading brands such as KEUNE, DALTON and more.
Haircosmetics
KEUNE
Professional care, color, styling and men’s grooming solutions for salons and beauty experts.
Lebanon Jordan
Marine Cosmetics
DALTON
Fresh, clean, marine-inspired skincare presence with premium professional positioning.
Leadership
Everyone deserves to be beautiful.
Beauty has been our passion for over 25 years. At Armada, we serve, support and educate our partners to boost beauty in our community.
Hussein Abdel Sater, PresidentProducts
Curated professional categories
Men
Color
Styling
So Pure Color
Hair Tools Catalog
We’d love to hear from you
Let’s build stronger beauty partnerships.
